Exterior signage products and ACM cladding used to enhance aesthetics of Toyota vehicle dealership

Signage for the Automotive Sector

South Africa’s appetite for cars shows no signs of slowing down. In 2011 upwards of 500 00 vehicles were sold in the country while the local car manufacturing industry exported a further 300 000 cars.

In competitive industries like the automotive sector, powerful branding is a critical aspect of manufacturers’ and dealers’ broader marketing strategies.

First African Holdings has provided exterior signage solutions to many organisations in the vehicle trade.

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LED lightbox signage displayed at the shop front of a Steers franchise outlet

Signage for the Franchise Sector

South Africa has a rich franchise environment, with hundreds of franchise brands operating in the country. One of the fastest expanding sectors in South Africa, the franchise industry has been growing at a rate of roughly 25% per annum.

With franchise outlets having to adhere to strict brand guidelines governing the manner in which signage is manufactured and installed, First African Holdings has been fortunate to work with a number of the major franchise chains which have centralised procurement systems for their signage requirements.

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Maintenance being carried out on signage at a Mauritius Commercial Bank (MCB)

Signage for the Financial Services Sector

The evolution of technology has transformed the African financial services sector where the uptake of mobile and online banking has led to the micro branch concept.

With customers now being empowered to conduct many traditional banking transactions on cellphones and PCs, banks have been encouraged to open smaller branches in retail centres and on high streets to act as service points for users of online banking.

At First African Holdings we have been fortunate to work with organisations like Capitec Bank which has opened more than 500 branches in the last decade.

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Caltex Monolith pylon sign displaying information at a fuel station

Signage for the Oil Industry

The downstream oil sector is the largest purchaser of signage in Africa. Over the last decade we are fortunate to have supplied a variety of signs to clients such as BP, Caltex, Engen, Sasol, Shell and Total in South Africa and other African countries including Botswana, Namibia, Zambia and Zimbabwe, Tanzania, Lesotho and Malawi.

More recently we have extended our footprint further into the continent and are proud to have worked with other African fuel retailers including Ghana Oil, Sonangol (Angola) and Oando (Nigeria).

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3D shopfront signage at a G-Star Raw clothing outlet

Signage for the Retail Industry

South Africa has a relatively large retail industry which has emerged largely unscathed from the recent economic slowdown.

Branding – and therefore signage – is an essential element of the retail mix and we have been fortunate to have worked with many of South Africa’s larger retailers including Shoprite and the Foschini Group for whom we have supplied signs to its G-Star, American Swiss, Sterns Jewellers, Markham, Total Sports, Due South, Sports Scene and Exact brands.

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