Signage for the Automotive Sector

South Africa’s appetite for cars shows no signs of slowing down. In 2011 upwards of 500 00 vehicles were sold in the country while the local car manufacturing industry exported a further 300 000 cars.

In competitive industries like the automotive sector, powerful branding is a critical aspect of manufacturers’ and dealers’ broader marketing strategies.

First African Holdings has provided exterior signage solutions to many organisations in the vehicle trade.

One project, conducted for Continental Tyres’ Conti Partners fitment chain, saw us provide illuminated signage combined with fiberglass fascia panels to sites across the country. The signage was painted with Awlgrip which has special UV resistant properties.

We have also supplied our ALPOLIC range of aluminium composite material (ACM) wall cladding to a variety of dealers and showrooms including Toyota, Volkswagen and General Motors.

For Ferrari’s Bryanston showroom we installed silver coloured cladding across the entire building, providing a seamless and durable surface that complies with Ferrari’s international standards.

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