BP

As part of the launch for their 'Ultimate' fuel brand in South Africa, BP required new signage on 400 of their sites in the Cape Town, Johannesburg and Durban areas.

As with many major brand updates, the project needed to be completed quickly - in this case BP requested that all signage was designed, manufactured and installed in just three months.

Adding the complexity of the project was that 400 of the spreaders needed face panels measuring 2,5 x 2,0 m, and that there were another 15-odd types of spreaders and several types of pylons. After completing the project on deadline, BP commissioned First African Holdings to roll the Ultimate livery out to a further 200 petrol stations.

The following components were used in the BP Ultimate project: Spreaders and Pylon Panelling.

A fully operation BP service station in South Africa, featuring new spreaders and pylon panelling.A high rise pylon sign at a petrol station in South Africa, branded with BP Express, wildbean Café and Fuel Master and Standard Bank.A BP service station with upgraded pylon paneeling and spreaders. All refeulling lanes are occupied.A close up of a exterior signage for BP on the exterior of petrol station in South Africa.A BP service station with upgraded pylon paneeling and spreaders. All refeulling lanes are empty.A high rise BP Express & Ultimate pylon sign at a petrol station in South Africa.

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